Resources
Insights
Articles, guides and toolkits from the Research NXT team, written alongside the research programmes they draw on.
Best Practices for Your 2019 Content Marketing Strategy
Content is the medium through which brands establish a relationship with their audience, and demographics and attitudes keep shifting. The practices to be aware of while you create.
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Content Marketing and CRM: The Keys to Boost Email Campaigns
CRM has been practised for decades, so the edge now comes from predictive analysis: reading behaviour patterns and placing content where the audience already is.
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7 Must-have Features for Content Marketing System
Creating good content takes time, so the system that publishes and distributes it should not. The seven features to look for in a CMS, and the platforms that have them.
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How to implement a killer Omni-channel marketing strategy
For a consumer, shopping is one experience regardless of channel. Building a unified message across every channel, and the factors that decide whether it works.
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Account Based Marketing Essentials: Steps to Define your Key Accounts
All the customised content in the world will not deliver pipeline if you are focusing on the wrong account. How to compile a target list, and what to weigh while shortlisting.
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How to implement an effective Account Based Marketing Strategy
ABM turns the traditional inbound funnel upside down: you start with the target companies rather than filtering out bad leads. The five steps to building a strategy that works.
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