Resources
Insights
Articles, guides and toolkits from the Research NXT team, written alongside the research programmes they draw on.
Artificial Intelligence: What can Business Professionals Expect in 2020?
You have to know the past and understand the present to be prepared for the future. The evolution of AI, its three progressive levels, and the business functions it is reaching first.
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5 Major Business Rebound Strategies
Five rebound strategies for the Southeast Asian market in the new normal, from the 2021 interview series.
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Key Takeaways from The Best of Business Strategies
The five takeaways from the Southeast Asia guide, from AI and digital transformation through to data-driven marketing.
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Evolution of Content Marketing in India
Marketing has always used content, but the focus has moved from the product to the customer. A look back at the decade that produced the present state of content marketing in India.
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How to Combine your Social Media and Content Marketing
Setting up a page and collecting a few followers is one thing, a social media strategy is quite another. What content marketers should decide before they post.
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How Content Marketing Impacts Your SEO Strategy
A perfect blend of content marketing and SEO can give an overwhelming click-through rate. The trick is knowing which trends to build the strategy around.
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