Resources
Insights
Articles, guides and toolkits from the Research NXT team, written alongside the research programmes they draw on.
Unified Customer Experience: The Next Frontier for Businesses in Qatar
Every interaction feeling like a single conversation is the promise of unified CX, and Qatari businesses are racing to deliver it.
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Automate, Target, Win in 2024: How Marketing Automation Supercharges Your Campaigns
Campaign management in 2024 is a tightrope walk between creativity and data-driven precision, and the data problem is what decides which side you land on.
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2024 Outlook on Maturing Digital CX and the Role of Indian GCCs
Around half the world's global capability centres sit in India, and they are no longer back-end centres but the units shaping enterprise CX strategy.
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Top 5 Cloud Adoption Trends in 2021
Hybrid environments, multi-cloud strategies and AI-enabled services: the five adoption trends the 2021 survey found shaping the new normal in India.
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Top 5 Cloud Computing Trends that India Needs to Know
Five takeaways from the 2021 India Cloud Computing Survey, from adoption rates to the market share the big three command.
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The New Normal Accelerates India Inc.'s Need for Cloud Computing in 2021 and Beyond
64% of India's organisations expected to increase cloud demand after the pandemic. The research behind the 2021 India cloud computing report.
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