B2C Marketing Automation Report, INDIA, 2017 – Pre-release

Before we started on the journey of creating this report, we went through resources which were available on MarTech (India) and realised that more focus is given on broader topics like digital marketing. During our discussions with industry associations, experts …

How to implement a killer Omni-channel marketing strategy

How to implement a killer Omni-channel marketing strategy

For a consumer shopping is one experience, regardless of channel. It doesn’t matter whether he/she is buying a product online or form a brick and mortar store. These consumers expect to be