Leveraging Digital & E-commerce to build an Iconic Brand
Leveraging Digital & E-commerce to build an Iconic Brand
Harkirat Singh, Managing Director of Woodland, during his conversation with Santosh Abraham, Lead Analyst at Research NXT, shares the story of Woodland emerging as an Iconic adventure brand from India
What you should know before evaluating Marketing Automation
What you should know before evaluating Marketing Automation
In this discussion with Santosh Abraham, Lead Analyst at Research NXT, Anil explained the importance of the marketing automation platforms and things that a marketer should consider while evaluating MAS for the
How to leverage Marketing Technology with agencies
How to leverage Marketing Technology with agencies
Molly Kapoor has been in financial services for over 18-19 years. She started her career in 1999 with Birla Sun life, then went on to work with ICICI prudential for 8 to 9
Policy changes leading to MAS adoption.
Policy changes leading to MAS adoption.
Binu George, EVP at Asianet Cable Services, during his conversation with Santosh Abraham, Lead Analyst at Research NXT talks about the dynamic nature of the cable industry. He also explains how new TRAI regulations
Best Practices on product innovation with Marketing Technology
Best Practices on product innovation with Marketing Technology
In this discussion with Santosh Abraham, Lead Analyst at Research NXT, Abhishek elaborates on how he is managing marketing in a 21 year old innovative financial company. He explains how he has
Yes Bank, broadening the Vision of ‘less cash’ economy.
Yes Bank, broadening the Vision of ‘less cash’ economy.
Amit Shah has been instrumental in creating and strengthening the ‘YES BANK’ brand equity over the last eight years through an integrated Knowledge Banking approach. As Editor-in-Chief of CFO Insights –
How to leverage Marketing Technology in lending business
How to leverage Marketing Technology in lending business
Sachin Sharma as a seasoned senior management professional with over 20 years of well-rounded experience in Sales, business, operations, service and IT in financial services sector with interest in technology enabled services,
How to measure Return on Investment (ROI) of MarTech
How to measure Return on Investment (ROI) of MarTech
VeerChand has been in the internet and mobile industry for past 19 years. During his conversation with Research NXT he answered the following questions –
- How Marketing Technology has evolved over
From Smart Analytics to Smart Basket, MarTech at Bigbasket
From Smart Analytics to Smart Basket, MarTech at Bigbasket
In this discussion with Santosh Abraham, Lead Analyst at Research NXT, Meera clarifies how BigBasket is a more of a retail company that happens to be online, than an e-commerce website.
How IT can help Sales and Marketing leverage technology?
How IT can help Sales and Marketing leverage technology?
Deepak Malhotra’s role at Kellogg’s India is unique in the sense that he is the bridge between Sales and Marketing. He defines his career goal to be fountainhead of future technology-based
