Meera Iyer on harnessing the power of AI to boost cross-selling at Medlife.com
Meera Iyer on harnessing the power of AI to boost cross-selling at Medlife.com
In this Research NXT Interview, Meera Iyer, the CMO of Medlife.com, talks about her journey and use case with AI in marketing over the last
David Raab on how AI and CDP can unlock the possibilities for Marketers
David Raab on how AI and CDP can unlock the possibilities for Marketers
In this Research NXT Interview, David Raab, the founder of the Customer Data Platform Institute, who is also a marketing technology expert, an independent consultant
Personalization and In-the-moment messaging for B2C Marketers
Personalization and In-the-moment messaging for B2C Marketers
In this Research NXT Interview, the CEO of WebEngage, Avlesh Singh, talks about how brands can engage with customers using personalized and in-the-moment content. He ordains out how a single view of customers
Ranjit Behra on Content Marketing in a Leading FinTech Company
Ranjit Behra on Content Marketing in a Leading FinTech Company
Ranjit Specializes in Digital Marketing Product Management, Social Media, paid and organic search space. He has a vast experience in wealth management space and on Emission trading market. Before BankBazaar
How to Scale Up Your Content Marketing Efforts
How to Scale Up Your Content Marketing Efforts
As Global Lead – Digital Marketing, Sooraj Divakaran has successfully managed all aspects of marketing: digital marketing, social media, digital development (website platform and mobile apps), analytics, content strategy, interface design, and
An Insight into RateGain’s Content Marketing Strategy
An Insight into RateGain’s Content Marketing Strategy
In this Research NXT Interview, the Chief Revenue Officer at RateGain, Apurva Chamaria, talks with Santosh about how content marketing efforts and use of technology evolved over the years. He also gives
How to Use Technology for an Effective Content Marketing Strategy
How to Use Technology for an Effective Content Marketing Strategy
Amit Kapoor currently is the Associate Director, Content Marketing at Cigniti Technologies. Amit is responsible for the end-to-end design, development, and implementation of the Content Marketing activities of Cigniti. He
Content Marketing at India’s Leading Asset Management Company
… How Marketing Automation evolved in India?
How Marketing Automation evolved in India?
Santosh Abraham, Founder and Lead Analyst, Research NXT had a very insightful conversation with Kalpit Jain, CEO, Netcore. In this interview, Kalpit shared how his normal day at work pans out. He explained how
How to adopt and use different MarTech tools in tandem?
How to adopt and use different MarTech tools in tandem?
HDFC Life, one of India’s leading private life insurance companies, offers a range of individual and group insurance solutions. Santosh Abraham, Founder & Lead Analyst at Research NXT got talking
