Importance of organizational alignment and clear content goals
Rickard talks about how new-age marketers can engage with prospects using content that is human, relatable, and not too formal. He emphasizes that marketing is as much about aligning the internal organization as it is about external communication.
Evolution of Content Marketing in India
Evolution of Content Marketing in India Marketing has been using content throughout the entirety of its history in order to drive customer attention to their campaigns and their related elements. However, the fact that the product or service for which the advertising is usually done prioritizes the former to get the point across about why […]
Ranjit Behra on Content Marketing in a Leading FinTech Company
Ranjit Specializes in Digital Marketing Product Management, Social Media, paid and organic search space. He has a vast experience in wealth management space and on Emission trading market. Ranjit explains how BankBazaar has implemented Content Marketing in their overall marketing strategy.
How to Combine your Social Media and Content Marketing
How to Combine your Social Media and Content Marketing Private communication mediums have come a long way since the origin of smoke signals and pigeon mail, but the essential value has persisted as the same – human connection. Fast forward a few decades and human connection have become so effortlessly obtainable through social media channels, […]
How to Scale Up Your Content Marketing Efforts
Sooraj Divakaran talks on the evolution of efforts and budget for content marketing in his organization and how they are focused on mining stories within the organization, across both employer branding and thought-leadership initiatives.
An Insight into RateGain’s Content Marketing Strategy
Apurva explains how content marketing efforts and the use of technology evolved over the years. He also gives a sneak-peek into RateGain’s current content strategy and the techniques used by his team to measure and tackle content ops obstacles.
How Content Marketing Impacts Your SEO Strategy
An Insight into RateGain’s Content Marketing Strategy A perfect blend of Content Marketing and SEO strategies could give an overwhelming CTR. The overriding factor is to maintain that “perfect blend”, in keeping with current trends and scenarios. It is important to consider various marketing tools while framing SEO strategies for results better than expected. How […]
Best Practices for Your 2019 Content Marketing Strategy
Best Practices for Your 2019 Content Marketing Strategy As the digital marketing industry is constantly shifting, so is the need for content marketing as an essential baseline niche of it. Frankly speaking, content is the medium through which brands can hope to properly establish a relationship with their consumer audience. And, as the demographics and attitudes are constantly […]
Content Marketing and CRM: The Keys to Boost Email Campaigns
Content Marketing and CRM: The Keys to Boost Email Campaigns In today’s age, CRM – Customer Relationship Management is arguably the most significant part of the day-to-day workings of any company. Customers give any company it’s value, recognition and reputation. CRM requires planning the future course of action to keep aligned with the company’s path. […]
How to Use Technology for an Effective Content Marketing Strategy
Amit talks about the top ways technology is being used in his organization for creating a content strategy and how they are exploring the latest tools and platforms when it comes to implementing content marketing technologies.