Importance of organizational alignment and clear content goals
Importance of organizational alignment and clear content goals
In this Research NXT Interview, the CMO of Strossle, Rickard Lawson, talks about how new-age marketers can engage with prospects using content that is human, relatable, and not too formal. He
Evolution of Content Marketing in India
Evolution of Content Marketing in India
Marketing has been using content throughout the entirety of its history in order to drive customer attention to their campaigns and their related elements. However, the fact that the product or service for which
Ranjit Behra on Content Marketing in a Leading FinTech Company
Ranjit Behra on Content Marketing in a Leading FinTech Company
Ranjit Specializes in Digital Marketing Product Management, Social Media, paid and organic search space. He has a vast experience in wealth management space and on Emission trading market. Before BankBazaar
How to Combine your Social Media and Content Marketing
How to Combine your Social Media and Content Marketing
Private communication mediums have come a long way since the origin of smoke signals and pigeon mail, but the essential value has persisted as the same – human connection. Fast forward
How to Scale Up Your Content Marketing Efforts
How to Scale Up Your Content Marketing Efforts
As Global Lead – Digital Marketing, Sooraj Divakaran has successfully managed all aspects of marketing: digital marketing, social media, digital development (website platform and mobile apps), analytics, content strategy, interface design, and
An Insight into RateGain’s Content Marketing Strategy
An Insight into RateGain’s Content Marketing Strategy
In this Research NXT Interview, the Chief Revenue Officer at RateGain, Apurva Chamaria, talks with Santosh about how content marketing efforts and use of technology evolved over the years. He also gives
How Content Marketing Impacts Your SEO Strategy
An Insight into RateGain’s Content Marketing Strategy
A perfect blend of Content Marketing and SEO strategies could give an overwhelming CTR. The overriding factor is to maintain that “perfect blend”, in keeping with current trends and scenarios. It is important
Best Practices for Your 2019 Content Marketing Strategy
Best Practices for Your 2019 Content Marketing Strategy
As the digital marketing industry is constantly shifting, so is the need for content marketing as an essential baseline niche of it. Frankly speaking, content is the medium through which brands can
Content Marketing and CRM: The Keys to Boost Email Campaigns
Content Marketing and CRM: The Keys to Boost Email Campaigns
In today’s age, CRM – Customer Relationship Management is arguably the most significant part of the day-to-day workings of any company. Customers give any company it’s value, recognition and reputation.
How to Use Technology for an Effective Content Marketing Strategy
How to Use Technology for an Effective Content Marketing Strategy
Amit Kapoor currently is the Associate Director, Content Marketing at Cigniti Technologies. Amit is responsible for the end-to-end design, development, and implementation of the Content Marketing activities of Cigniti. He
