How to Scale Up Your Content Marketing Efforts

How to Scale Up Your Content Marketing Efforts

As Global Lead – Digital Marketing, Sooraj Divakaran has successfully managed all aspects of marketing: digital marketing, social media, digital development (website platform and mobile apps), analytics, content strategy, interface design, and

An Insight into RateGain’s Content Marketing Strategy

An Insight into RateGain’s Content Marketing Strategy

In this Research NXT Interview, the Chief Revenue Officer at RateGain, Apurva Chamaria, talks with Santosh about how content marketing efforts and use of technology evolved over the years. He also gives

How Content Marketing Impacts Your SEO Strategy

An Insight into RateGain’s Content Marketing Strategy

A perfect blend of Content Marketing and SEO strategies could give an overwhelming CTR. The overriding factor is to maintain that “perfect blend”, in keeping with current trends and scenarios. It is important

Best Practices for Your 2019 Content Marketing Strategy

Best Practices for Your 2019 Content Marketing Strategy

As the digital marketing industry is constantly shifting, so is the need for content marketing as an essential baseline niche of it. Frankly speaking, content is the medium through which brands can

Content Marketing and CRM: The Keys to Boost Email Campaigns

Content Marketing and CRM: The Keys to Boost Email Campaigns

In today’s age, CRM – Customer Relationship Management is arguably the most significant part of the day-to-day workings of any company. Customers give any company it’s value, recognition and reputation.

How to Use Technology for an Effective Content Marketing Strategy

How to Use Technology for an Effective Content Marketing Strategy

Amit Kapoor currently is the Associate Director, Content Marketing at Cigniti Technologies. Amit is responsible for the end-to-end design, development, and implementation of the Content Marketing activities of Cigniti. He

Corporate Gifting Trends Report: India, 2019

The gifting industry in India has registered a strong growth over the past decade thanks to consumer’s rising income levels and ambitions. Of the overall Industry, corporate sector enjoys the lion’s share.

It is of utmost importance for an organization

7 Must-have Features for Content Marketing System

7 Must-have Features for Content Marketing System

While implementing a content marketing strategy, it does not matter if you are getting started or an established player. Your website is vital for the plan. Creating good content takes more time than