From Smart Analytics to Smart Basket, MarTech at Bigbasket

Meera talks about how her organization uses ATL in a big way for creating awareness & generating demand, but ultimately relies on the digital marketing team for the final leg i.e. conversions in the forming on placing orders online.

SMART Farming

SMART Farming WE HAVE WORKED SO HARD TO MAKE FOOD CHEAP THAT WE HAVE MADE EVERYONE SICK! 1955: Average middle-class family’s healthcare budget was nearly 8% of family income and weekly budget for food was 22%. 2016: The healthcare budget now has increased to 25% of family income and the food budget is only 10%. […]