Rohit Srivastav on maintaining a delicate balance between marketing science and art for business growth
Rohit Srivastav on maintaining a delicate balance between marketing science and art for business growth
In this Research NXT Interview, Rohit Srivastav, the Head of Growth at Netcore Solutions, talks about his observations on the evolution of online-first brands’
TV Naarayan on how the pandemic has moved digital payments from a nice to have to an essential service
TV Naarayan on how the pandemic has moved digital payments from a nice to have to an essential service
In this Research NXT Interview, TV Naarayan, Head of Marketing, at PayPal India, talks about how the payments space
Uber using self-improving AI-based recommendations compounding its ability to predict & empower marketing communications
Uber using self-improving AI-based recommendations compounding its ability to predict & empower marketing communications.
In this Research NXT Interview, Sanjay Gupta, Marketing Director, India SA & APAC Rides Brand Marketing, Uber, talks about his journey as a marketing
HDFC Bank’s digital transformation & customer experience journey amid the pandemic
HDFC Bank’s digital transformation & customer experience journey amid the pandemic
In this discussion, Ravi Santhanam, Chief Marketing Officer at HDFC Bank shared their approach to personalizing the customer experience, what it means for HDFC bank to be contextual
How ShemarooME is carving its identity in the crowded OTT space
How ShemarooME is carving its identity in the crowded OTT space
Rahul Mishra, Head of Marketing & Communications at ShemarooME part of Shemaroo Entertainment, speaks to Research NXT about marketing in the OTT streaming media space. We discussed the
How Candere relies on personalizing the customer experience to drive growth
How Candere relies on personalizing the customer experience to drive growth
Akshay Matkar, Head of Marketing at Candere, takes us through his journey as a marketer and explains the growth strategy behind the growth of Candere as an
How Seniority used data to achieve a 20% revenue share from private label products
How Seniority used data to achieve a 20% revenue share from private label products
In this interview, Ayush Agarwal talks about the insights that led to the launch of Seniority.in and the challenge of getting senior people to shop online
How the use of AI and ML led 5paisa.com to become a 100% digital platform, with 3X improvement in customer acquisition
How the use of AI and ML led 5paisa.com to become a 100% digital platform, with 3X improvement in customer acquisition
In this Research NXT Interview, Iti Mehrotra, the Head of Marketing and Strategic Alliances at 5paisa Capital Ltd
Evolving marketing trends in OTT, the use of customer data and AI to predict & personalize engagements
Evolving marketing trends in OTT, the use of customer data and AI to predict & personalize engagements
In this Research NXT Interview, Divya Dixit, the SVP – Marketing, Analytics & Direct Revenue at ALTBalaji, talks about her journey within
Scott Brinker’s View on AI in Marketing & the future of Martech
Scott Brinker's View on AI in Marketing & the future of Martech
Scott Brinker is widely considered as the chief evangelist of Martech, who helped kick start the conversation around marketing technology. Scott created the Marketing Technology Landscape, charting
