Revolutionising Insurance Marketing: Automation, Personalisation, and Data-Driven Strategies at PolicyBoss
Revolutionising Insurance Marketing: Automation, Personalisation, and Data-Driven Strategies at PolicyBoss
In this interview, Varun Kaushik, Executive Vice President and Head of Marketing at PolicyBoss.com (Landmark Insurance Brokers), shares his journey of transforming PolicyBoss from a traditional insurance broker to a
From Traditional Marketing to Automation: Navigating Digital Strategies in the Financial Sector
From Traditional Marketing to Automation: Navigating Digital Strategies in the Financial Sector
In this interview with Research NXT, Anand Mohan, Marketing Manager at Laxmi India Finance, offers insights into his professional journey, highlighting how personal experiences shaped a career in
Driving B2B Marketing with Data, Automation, and Thought Leadership
Driving B2B Marketing with Data, Automation, and Thought Leadership
In this interview with Research NXT, Ojas Kulkarni, Global Chief Marketing Officer at Cedar Consulting, shares insights on his career journey, emphasising customer-centric and data-driven marketing and being able to implement
Navigating SaaS Marketing: Strategies for Differentiation and Data-Driven Success
Navigating SaaS Marketing: Strategies for Differentiation and Data-Driven Success
In this interview, Rohit Srivastav, Head of Marketing at FleetPanda, explores his journey from martech and B2B SaaS roles to leading strategic marketing functions in diverse SaaS environments. The discussion covers
Digital Transformation in Higher Education: Automation, Campaign Performance, and Student Engagement Insights
Digital Transformation in Higher Education: Automation, Campaign Performance, and Student Engagement Insights
In this interview with Research NXT, Praveen Kumar, Senior Manager of Marketing & Digital Strategy at IILM University, discusses their journey in digital marketing, the role of automation
Leveraging Automation: Transforming Digital Marketing Strategies in Higher Education
Leveraging Automation: Transforming Digital Marketing Strategies in Higher Education
In this interview with Research NXT, Dr. Sunil Barsaiyan, Associate Director – Digital Marketing at Amity University, shares his journey from an Account Executive at a startup to becoming the Associate
Mastering B2B Digital Campaigns: Insights on Email Marketing, Audience Segmentation, and Cross-Channel Integration from The Indian Express
Mastering B2B Digital Campaigns: Insights on Email Marketing, Audience Segmentation, and Cross-Channel Integration from The Indian Express
In this interview with Research NXT, Lijo Mathew, Deputy manager of Online Campaigns at The Indian Express, discusses his journey in marketing with
Mastering E-commerce: Strategies for Personalisation, Automation, and Customer Loyalty in a Competitive Landscape
Mastering E-commerce: Strategies for Personalisation, Automation, and Customer Loyalty in a Competitive Landscape
This interview by Research NXT with Megha Agarwal, Marketing Manager at ShopClues, provides insights into her career journey and her approach to e-commerce marketing. Starting as a
How accurate attribution of channels is crucial for determining campaign budgets and effectively reaching customers
How accurate attribution of channels is crucial for determining campaign budgets and effectively reaching customers
In this Research NXT Interview, Rahul Poojari, Senior Marketing Manager at Tata AIG, discusses his journey within the organisation, the opportunities to understand customer pain
Real Estate Digital Marketing: Balancing AI, Personalization, and Customer Trust
Real Estate Digital Marketing: Balancing Al, Personalization, and Customer Trust
In this interview with Research NXT, Vinod Dangi, Head of Digital Marketing at SOBHA Limited, talks about his professional journey, and discusses campaign management and marketing automation strategies in the
