How Content Marketing Impacts Your SEO Strategy

An Insight into RateGain’s Content Marketing Strategy

A perfect blend of Content Marketing and SEO strategies could give an overwhelming CTR. The overriding factor is to maintain that “perfect blend”, in keeping with current trends and scenarios. It is important

Best Practices for Your 2019 Content Marketing Strategy

Best Practices for Your 2019 Content Marketing Strategy

As the digital marketing industry is constantly shifting, so is the need for content marketing as an essential baseline niche of it. Frankly speaking, content is the medium through which brands can

Content Marketing and CRM: The Keys to Boost Email Campaigns

Content Marketing and CRM: The Keys to Boost Email Campaigns

In today’s age, CRM – Customer Relationship Management is arguably the most significant part of the day-to-day workings of any company. Customers give any company it’s value, recognition and reputation.

How to Use Technology for an Effective Content Marketing Strategy

How to Use Technology for an Effective Content Marketing Strategy

Amit Kapoor currently is the Associate Director, Content Marketing at Cigniti Technologies. Amit is responsible for the end-to-end design, development, and implementation of the Content Marketing activities of Cigniti. He

7 Must-have Features for Content Marketing System

7 Must-have Features for Content Marketing System

While implementing a content marketing strategy, it does not matter if you are getting started or an established player. Your website is vital for the plan. Creating good content takes more time than

NASSCOM Technology & Leadership Forum 2019

NASSCOM MarTECH Confluence 2019

Technology is at the heart of businesses today and is reshaping strategy, culture, jobs, policy and everything we do. The business community finally seems to have embraced the technological revolution and has begun adapting to a

Leveraging Technology in Account Based Marketing (ABM)

Best Practices to Define and Target Your Key Accounts

Ojas Kulkarni is a senior Sales and Marketing professional with more than 15 years of experience in the outsourcing industry. He is currently working with a leading global Business Process Management

Checkpoints before You Implement Marketing Technology

Checkpoints before You Implement Marketing Technology

Sushant Shetty is the Sales Director, India at Epsilon. Epsilon is a Global leader in offering end to end integrated marketing solutions.  It provides unrivaled data intelligence and customer insights, world-class technology including loyalty,