Avnish Anand on why personalization has become critical now and post Covid-19 for businesses

Avnish Anand on why personalization has become critical now and post Covid-19 for businesses In this Research NXT Interview, Avnish Anand, the Co-Founder and Online Head at CaratLane, talks about his journey being the owner of digital product management in CaratLane and how his team strives to create seamless and integrated customer experience across traditional […]

Ranjit Behra on Content Marketing in a Leading FinTech Company

Ranjit Specializes in Digital Marketing Product Management, Social Media, paid and organic search space. He has a vast experience in wealth management space and on Emission trading market. Ranjit explains how BankBazaar has implemented Content Marketing in their overall marketing strategy.

How to Scale Up Your Content Marketing Efforts

Sooraj Divakaran talks on the evolution of efforts and budget for content marketing in his organization and how they are focused on mining stories within the organization, across both employer branding and thought-leadership initiatives.