Shwetha Iyer on leveraging AI to drive Innovation at ZEE5

Shwetha Iyer on leveraging AI to drive Innovation at ZEE5

In this Research NXT Interview, Shwetha Iyer, the Head of Marketing at ZEE5, talks about her journey with marketing technology from being a provider to an actual user of it.

Personalization and In-the-moment messaging for B2C Marketers

Personalization and In-the-moment messaging for B2C Marketers

In this Research NXT Interview, the CEO of WebEngage, Avlesh Singh, talks about how brands can engage with customers using personalized and in-the-moment content. He ordains out how a single view of customers

Ranjit Behra on Content Marketing in a Leading FinTech Company

Ranjit Behra on Content Marketing in a Leading FinTech Company

Ranjit Specializes in Digital Marketing Product Management, Social Media, paid and organic search space. He has a vast experience in wealth management space and on Emission trading market. Before BankBazaar

How to Scale Up Your Content Marketing Efforts

How to Scale Up Your Content Marketing Efforts

As Global Lead – Digital Marketing, Sooraj Divakaran has successfully managed all aspects of marketing: digital marketing, social media, digital development (website platform and mobile apps), analytics, content strategy, interface design, and