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Rohit Srivastav on maintaining a delicate balance between marketing science and art for business growth

Rohit Srivastav on maintaining a delicate balance between marketing science and art for business growth

In this Research NXT Interview, Rohit Srivastav, the Head of Growth at Netcore Solutions, talks about his observations on the evolution of online-first brands’

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Kalpit Jain, on embracing contextual engagement and personalization at scale.

Kalpit Jain, on embracing contextual engagement and personalization at scale.

In this Research NXT Interview, Kalpit Jain, the Group CEO of Netcore, talks about how the marketing world has evolved to embrace contextual engagement and personalization significantly. He

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Lloyd Mathias on the positive side of AI and the importance of data privacy

Lloyd Mathias on the positive side of AI and the importance of data privacy

In this Research NXT Interview, Lloyd Mathias, Angel Investor, Business & Marketing Strategist, talks about his journey as a marketing leader across big-name brands, the

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Uber using self-improving AI-based recommendations compounding its ability to predict & empower marketing communications

Uber using self-improving AI-based recommendations compounding its ability to predict & empower marketing communications.

In this Research NXT Interview, Sanjay Gupta, Marketing Director, India SA & APAC Rides Brand Marketing, Uber, talks about his journey as a marketing

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HDFC Bank’s digital transformation & customer experience journey amid the pandemic

HDFC Bank’s digital transformation & customer experience journey amid the pandemic

In this discussion, Ravi Santhanam, Chief Marketing Officer at HDFC Bank shared their approach to personalizing the customer experience, what it means for HDFC bank to be contextual

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How Candere relies on personalizing the customer experience to drive growth

How Candere relies on personalizing the customer experience to drive growth

Akshay Matkar, Head of Marketing at Candere, takes us through his journey as a marketer and explains the growth strategy behind the growth of Candere as an

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How Seniority used data to achieve a 20% revenue share from private label products

How Seniority used data to achieve a 20% revenue share from private label products

In this interview, Ayush Agarwal talks about the insights that led to the launch of Seniority.in and the challenge of getting senior people to shop online

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Evolving marketing trends in OTT, the use of customer data and AI to predict & personalize engagements

Evolving marketing trends in OTT, the use of customer data and AI to predict & personalize engagements

In this Research NXT Interview, Divya Dixit, the SVP – Marketing, Analytics & Direct Revenue at ALTBalaji, talks about her journey within

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Scott Brinker’s View on AI in Marketing & the future of Martech

Scott Brinker's View on AI in Marketing & the future of Martech

Scott Brinker is widely considered as the chief evangelist of Martech, who helped kick start the conversation around marketing technology. Scott created the Marketing Technology Landscape, charting

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How AI-led Personalization resulted in a 70% increase in click-through rates for the automobile platform

How AI-led Personalization resulted in a 70% increase in click-through rates for the automobile platform

Banwari Lal Sharma, CEO of India’s largest online automobile portal CarWale, talks to Research NXT about his journey, from a software engineer to

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