Rohit Srivastav on maintaining a delicate balance between marketing science and art for business growth
Rohit Srivastav on maintaining a delicate balance between marketing science and art for business growth
In this Research NXT Interview, Rohit Srivastav, the Head of Growth at Netcore Solutions, talks about his observations on the evolution of online-first brands’
Kalpit Jain, on embracing contextual engagement and personalization at scale.
Kalpit Jain, on embracing contextual engagement and personalization at scale.
In this Research NXT Interview, Kalpit Jain, the Group CEO of Netcore, talks about how the marketing world has evolved to embrace contextual engagement and personalization significantly. He
Lloyd Mathias on the positive side of AI and the importance of data privacy
Lloyd Mathias on the positive side of AI and the importance of data privacy
In this Research NXT Interview, Lloyd Mathias, Angel Investor, Business & Marketing Strategist, talks about his journey as a marketing leader across big-name brands, the
Uber using self-improving AI-based recommendations compounding its ability to predict & empower marketing communications
Uber using self-improving AI-based recommendations compounding its ability to predict & empower marketing communications.
In this Research NXT Interview, Sanjay Gupta, Marketing Director, India SA & APAC Rides Brand Marketing, Uber, talks about his journey as a marketing
HDFC Bank’s digital transformation & customer experience journey amid the pandemic
HDFC Bank’s digital transformation & customer experience journey amid the pandemic
In this discussion, Ravi Santhanam, Chief Marketing Officer at HDFC Bank shared their approach to personalizing the customer experience, what it means for HDFC bank to be contextual
How Candere relies on personalizing the customer experience to drive growth
How Candere relies on personalizing the customer experience to drive growth
Akshay Matkar, Head of Marketing at Candere, takes us through his journey as a marketer and explains the growth strategy behind the growth of Candere as an
How Seniority used data to achieve a 20% revenue share from private label products
How Seniority used data to achieve a 20% revenue share from private label products
In this interview, Ayush Agarwal talks about the insights that led to the launch of Seniority.in and the challenge of getting senior people to shop online
Evolving marketing trends in OTT, the use of customer data and AI to predict & personalize engagements
Evolving marketing trends in OTT, the use of customer data and AI to predict & personalize engagements
In this Research NXT Interview, Divya Dixit, the SVP – Marketing, Analytics & Direct Revenue at ALTBalaji, talks about her journey within
Scott Brinker’s View on AI in Marketing & the future of Martech
Scott Brinker's View on AI in Marketing & the future of Martech
Scott Brinker is widely considered as the chief evangelist of Martech, who helped kick start the conversation around marketing technology. Scott created the Marketing Technology Landscape, charting
How AI-led Personalization resulted in a 70% increase in click-through rates for the automobile platform
How AI-led Personalization resulted in a 70% increase in click-through rates for the automobile platform
Banwari Lal Sharma, CEO of India’s largest online automobile portal CarWale, talks to Research NXT about his journey, from a software engineer to
