An award-winning research on the status of Indian ABM Market

InsideView needed to study the Indian market and understand ABM’s growth and best practices, and how it can have a significant impact on business in the region. The research was aimed at:

Connecting with Indian B2B marketing leaders to discuss their views on ABM.
Exploring how top Indian B2B brands have been leveraging ABM as a strategy and combating the inherent challenges.
Identifying the first-of-its-kind Indian ABM Tech Stack

Key Deliverable

100+ SURVEY

6 MARKETING LEADER INTERVIEW

200+ TARGETED DOWNLOADS

25 PRODUCT DEMO’S

“We should pay more & get the right talent for the job. Never get less skilled talent to execute your ABM strategy”

Diptarup Chakraborti, VP Marketing | Zycus

“I am huge fan of calendarized ABM Program & Technology helps me with midcourse corrections & abortions of a particular line of toughts”

Satinder Juneja, Head of marketing | LTI

ABM Best Practices Report: India, 2018

Research NXT offer’s custom engagement solutions based on high-quality research to business and marketing leaders. We have an amazing track record of conceiving & delivering projects which add long-term, tangible value to our clients.