Patient Acquisition and Engagement: A Deep Dive into Digital Marketing Strategies in Healthcare

Patient Acquisition and Engagement: A Deep Dive into Digital Marketing Strategies in Healthcare

In this interview with Research NXT, Jyoti Khichar, Senior Manager of Digital Marketing at CK Birla Hospital, delves into the hospital’s digital marketing strategies, with a focus

Balancing Creativity and Automation: Insights into Effective Marketing Strategies and Trends

Balancing Creativity and Automation: Insights into Effective Marketing Strategies and Trends

In this interview, Abhishek Fodikar, Marketing Specialist at Research NXT, provides insights into his journey in the field of marketing, his approach to automation, and his perspectives on current

Personalisation Beyond the Basics: How Kotak Life Engages Customers

Personalisation Beyond the Basics: How Kotak Life Engages Customers

In this interview, Prasad Pimple, Executive Vice President & Head of Digital Business Unit at Kotak Life, highlights his professional journey and strategies as a digital marketing leader at Kotak Life,

Optimising CRM and Marketing Automation for Effective Lead Generation and Engagement

Optimising CRM and Marketing Automation for Effective Lead Generation and Engagement

In this interview with Research NXT, Rohit Ladsaria, Software Product Manager at ACS Infotech, discusses his professional journey from running a packaging business to his current role in software

Cracking the Code of Demand Generation with HackerRank’s Senior Manager

Cracking the Code of Demand Generation with HackerRank’s Senior Manager

This interview by Research NXT highlights the professional journey and demand generation expertise of HackerRank’s Senior Manager of Demand Generation, Ridhi Malhotra. With extensive experience across industries, she delves into

Transforming Email Marketing and Driving Innovation with Zoho Campaigns’ Lead Marketer

Transforming Email Marketing and Driving Innovation with Zoho Campaigns’ Lead Marketer

In this interview, Vipasha Sinha, Lead Product Marketer at Zoho, offers a fascinating glimpse into her professional journey, highlighting the transition from journalism to product marketing and their insights

Revolutionising Insurance Marketing: Automation, Personalisation, and Data-Driven Strategies at PolicyBoss

Revolutionising Insurance Marketing: Automation, Personalisation, and Data-Driven Strategies at PolicyBoss

In this interview, Varun Kaushik, Executive Vice President and Head of Marketing at PolicyBoss.com (Landmark Insurance Brokers), shares his journey of transforming PolicyBoss from a traditional insurance broker to a

From Traditional Marketing to Automation: Navigating Digital Strategies in the Financial Sector

From Traditional Marketing to Automation: Navigating Digital Strategies in the Financial Sector

In this interview with Research NXT, Anand Mohan, Marketing Manager at Laxmi India Finance, offers insights into his professional journey, highlighting how personal experiences shaped a career in

Driving B2B Marketing with Data, Automation, and Thought Leadership

Driving B2B Marketing with Data, Automation, and Thought Leadership

In this interview with Research NXT, Ojas Kulkarni, Global Chief Marketing Officer at Cedar Consulting, shares insights on his career journey, emphasising customer-centric and data-driven marketing and being able to implement

Navigating SaaS Marketing: Strategies for Differentiation and Data-Driven Success

Navigating SaaS Marketing: Strategies for Differentiation and Data-Driven Success

In this interview, Rohit Srivastav, Head of Marketing at FleetPanda, explores his journey from martech and B2B SaaS roles to leading strategic marketing functions in diverse SaaS environments. The discussion covers