The Marketing Automation and Campaign Management Roundtable was a day to remember—a perfect blend of expertise, innovation, and meaningful conversations. Hosted by Zoho and Research NXT at Hilton Mumbai, this exclusive event celebrated the launch of the much-anticipated “Automation and

In this Research NXT Interview, Naresh Kumar, Member Leadership Staff at Zoho, discusses his journey within the organization, the opportunities with one-stop solutions, and the

Campaign management in 2024 is a thrilling tightrope walk between creativity and data-driven precision. We all know the fundamental principles: target audience, omnichannel execution, and thorough measurement. But what separates a good campaign from a game-changer?

Social media, streaming services,