Redefining Marketing Excellence: Highlights from the Marketing Automation Roundtable
The Marketing Automation and Campaign Management Roundtable was a day to remember—a perfect blend of expertise, innovation, and meaningful conversations. Hosted by Zoho and Research NXT at Hilton Mumbai, this exclusive event celebrated the launch of the much-anticipated “Automation and
Campaign Management and Automation in 2024: Insights from Naresh Kumar and Santosh Abraham
"Marketing automation is not just a tool for efficiency but a driver of business success."
In this Research NXT Interview, Naresh Kumar, Member Leadership Staff at Zoho, discusses his journey within the organization, the opportunities with one-stop solutions, and the
Automate, Target, Win in 2024: How Marketing Automation Supercharges Your Campaigns
Campaign management in 2024 is a thrilling tightrope walk between creativity and data-driven precision. We all know the fundamental principles: target audience, omnichannel execution, and thorough measurement. But what separates a good campaign from a game-changer?
Social media, streaming services,
