How the use of AI and ML led 5paisa.com to become a 100% digital platform, with 3X improvement in customer acquisition

How the use of AI and ML led 5paisa.com to become a 100% digital platform, with 3X improvement in customer acquisition

In this Research NXT Interview, Iti Mehrotra, the Head of Marketing and Strategic Alliances at 5paisa Capital Ltd

Evolving marketing trends in OTT, the use of customer data and AI to predict & personalize engagements

Evolving marketing trends in OTT, the use of customer data and AI to predict & personalize engagements

In this Research NXT Interview, Divya Dixit, the SVP – Marketing, Analytics & Direct Revenue at ALTBalaji, talks about her journey within