How the use of AI and ML led 5paisa.com to become a 100% digital platform, with 3X improvement in customer acquisition How the use of AI and ML led 5paisa.com to become a 100% digital platform, with 3X improvement in customer acquisition In this Research NXT Interview, Iti Mehrotra, the Head of Marketing and Strategic Alliances at 5paisa Capital Ltd …
Evolving marketing trends in OTT, the use of customer data and AI to predict & personalize engagements Evolving marketing trends in OTT, the use of customer data and AI to predict & personalize engagements In this Research NXT Interview, Divya Dixit, the SVP – Marketing, Analytics & Direct Revenue at ALTBalaji, talks about her journey within …