Rohit Srivastav on maintaining a delicate balance between marketing science and art for business growth
In this Research NXT Interview, Rohit Srivastav, the Head of Growth at Netcore Solutions, talks about his observations on the evolution of online-first brands’
HDFC Bank’s digital transformation & customer experience journey amid the pandemic
In this discussion, Ravi Santhanam, Chief Marketing Officer at HDFC Bank shared their approach to personalizing the customer experience, what it means for HDFC bank to be contextual
How ShemarooME is carving its identity in the crowded OTT space
Rahul Mishra, Head of Marketing & Communications at ShemarooME part of Shemaroo Entertainment, speaks to Research NXT about marketing in the OTT streaming media space. We discussed the
How Candere relies on personalizing the customer experience to drive growth
Akshay Matkar, Head of Marketing at Candere, takes us through his journey as a marketer and explains the growth strategy behind the growth of Candere as an
How Seniority used data to achieve a 20% revenue share from private label products
In this interview, Ayush Agarwal talks about the insights that led to the launch of Seniority.in and the challenge of getting senior people to shop online