Ranjit Specializes in Digital Marketing Product Management, Social Media, paid and organic search space. He has a vast experience in wealth management space and on Emission trading market. Ranjit explains how BankBazaar has implemented Content Marketing in their overall marketing strategy.
Sooraj Divakaran talks on the evolution of efforts and budget for content marketing in his organization and how they are focused on mining stories within the organization, across both employer branding and thought-leadership initiatives.
Apurva explains how content marketing efforts and the use of technology evolved over the years. He also gives a sneak-peek into RateGain’s current content strategy and the techniques used by his team to measure and tackle content ops obstacles.
Amit talks about the top ways technology is being used in his organization for creating a content strategy and how they are exploring the latest tools and platforms when it comes to implementing content marketing technologies.
Gaurav talks about how Content Marketing has evolved as a vital part of the marketing mix and complements the overall marketing strategy. He also explains the best practices of Content distribution which he has implemented at UTI mutual funds.