Leveraging Automation: Transforming Digital Marketing Strategies in Higher Education
In this interview with Research NXT, Dr. Sunil Barsaiyan, Associate Director – Digital Marketing at Amity University, shares his journey from an Account Executive at a startup to becoming the Associate
Mastering E-commerce: Strategies for Personalisation, Automation, and Customer Loyalty in a Competitive Landscape
This interview by Research NXT with Megha Agarwal, Marketing Manager at ShopClues, provides insights into her career journey and her approach to e-commerce marketing. Starting as a
How accurate attribution of channels is crucial for determining campaign budgets and effectively reaching customers
In this Research NXT Interview, Rahul Poojari, Senior Marketing Manager at Tata AIG, discusses his journey within the organisation, the opportunities to understand customer pain
Real Estate Digital Marketing: Balancing Al, Personalization, and Customer Trust
In this interview with Research NXT, Vinod Dangi, Head of Digital Marketing at SOBHA Limited, talks about his professional journey, and discusses campaign management and marketing automation strategies in the
Crafting Authentic Digital Strategies in Higher Education: Insights from Ashoka University’s Marketing Leader
In this interview with Research NXT, Anju Singh, Deputy Manager of Digital & Social Media Marketing at Ashoka University, shares her professional journey, which honed her adaptability
Mastering Digital Marketing Integration: Strategies for Consistency, Real-Time Optimisation, and Personalisation
In this interview with Research NXT, Amitesh Baranwal, Digital Marketing Manager at SK Finance Ltd, discusses his journey in digital marketing, starting from his initial role to his current
Digital transformations in the post-pandemic scenario have accelerated the need to maintain a balance between the accurate delivery of strategic programs and tactical quick fixes
In this Research NXT Interview, Vivek Veeraraghavan, SVP of Digital Transformation APAC at Northern Trust,
Going beyond the obvious is an approach for the healthcare sector in the Post-Pandemic Era
In this Research NXT Interview, Vineet Dwivedi, Global Head of Alcon Global Services, talks about his journey in the organization and the transformative role of