How ShemarooME is carving its identity in the crowded OTT space
How ShemarooME is carving its identity in the crowded OTT space
Rahul Mishra, Head of Marketing & Communications at ShemarooME part of Shemaroo Entertainment, speaks to Research NXT about marketing in the OTT streaming media space. We discussed the
How Candere relies on personalizing the customer experience to drive growth
How Candere relies on personalizing the customer experience to drive growth
Akshay Matkar, Head of Marketing at Candere, takes us through his journey as a marketer and explains the growth strategy behind the growth of Candere as an
How Seniority used data to achieve a 20% revenue share from private label products
How Seniority used data to achieve a 20% revenue share from private label products
In this interview, Ayush Agarwal talks about the insights that led to the launch of Seniority.in and the challenge of getting senior people to shop online
How the use of AI and ML led 5paisa.com to become a 100% digital platform, with 3X improvement in customer acquisition
How the use of AI and ML led 5paisa.com to become a 100% digital platform, with 3X improvement in customer acquisition
In this Research NXT Interview, Iti Mehrotra, the Head of Marketing and Strategic Alliances at 5paisa Capital Ltd
Evolving marketing trends in OTT, the use of customer data and AI to predict & personalize engagements
Evolving marketing trends in OTT, the use of customer data and AI to predict & personalize engagements
In this Research NXT Interview, Divya Dixit, the SVP – Marketing, Analytics & Direct Revenue at ALTBalaji, talks about her journey within
How AI-led Personalization resulted in a 70% increase in click-through rates for the automobile platform
How AI-led Personalization resulted in a 70% increase in click-through rates for the automobile platform
Banwari Lal Sharma, CEO of India’s largest online automobile portal CarWale, talks to Research NXT about his journey, from a software engineer to
Avnish Anand on why personalization has become critical now and post Covid-19 for businesses
Avnish Anand on why personalization has become critical now and post Covid-19 for businesses
In this Research NXT Interview, Avnish Anand, the Co-Founder and Online Head at CaratLane, talks about his journey being the owner of digital product management in
Sweta Aggarwall on SBI’s mobile-first and customer-centric approach
Sweta Aggarwall on SBI's mobile-first and customer-centric approach
In this Research NXT Interview, Sweta Aggarwall, the Chief Marketing Officer at State Bank of India, takes us through her journey towards becoming a marketer. She shares her enriching experience while working
Abhishek Joshi on how personalization has significantly improved the MX Player brand loyalty
Abhishek Joshi on how personalization has significantly improved the MX Player brand loyalty
In this Research NXT Interview, Abhishek Joshi, Head of Marketing & Business Partnerships at MX Player, talks about his journey of 19+ years consistently in the media
Ritesh Ghosal on Croma’s customer-centric initiatives & their start small, scale fast approach
Ritesh Ghosal on Croma's customer-centric initiatives & their start small, scale fast approach
In this Research NXT Interview, Ritesh Ghosal, the Chief of Marketing and Insights – Infiniti Retail Limited, Croma (A TATA Enterprise), talks about his journey across top
