Leveraging Technology in Account Based Marketing (ABM)
Best Practices to Define and Target Your Key Accounts
Ojas Kulkarni is a senior Sales and Marketing professional with more than 15 years of experience in the outsourcing industry. He is currently working with a leading global Business Process Management
Account Based Marketing Essentials: Steps to Define your Key Accounts
Account Based Marketing Essentials: Steps to Define your Key Accounts
There is a no denying the fact that understanding your buyers helps you to sell more. The more you know about them and their needs, the easier it is to
Best Practices to Define and Target Your Key Accounts
Best Practices to Define and Target Your Key Accounts
Diptarup Chakraborti is the Vice President – Marketing with Zycus, heading its global marketing and product marketing function for its SaaS-based software products. He is a digital marketing expert with over
How to implement an effective Account Based Marketing Strategy
How to implement an effective Account Based Marketing Strategy
The concept of Account Based Marketing (ABM) emerged in the early 2000s, but it has recently attracted marketers’ attention with its effectiveness. The growth in the decision-making, team’s size and misalignment
