Leveraging Technology in Account Based Marketing (ABM)

Ojas is currently working with a leading global Business Process Management company and drives demand generation programs globally. In this discussion, he shares his perspective on the role of technology in an ABM Strategy.

Checkpoints before You Implement Marketing Technology

Sushant is head India Sales and is responsible for the India Growth Story. In this discussion, Sushant explains the state of MarTech adoption in India and shares his insight on how a company should go about while implementing ABM in its Marketing Strategy.

Best Practices to Define and Target Your Key Accounts

Diptarup is a Tech marketing leader with 19+ experience with IT majors like IBM, Gartner, Capgemini, & Mastek. In this discussion he shared his views on the importance of Account Based Marketing and best practices to defing and target key accounts.

How Account Based Marketing (ABM) can help to achieve your Targets

Satinder has a solid understanding of B2B Marketing dynamics with exposure to Marketing and Sales Operations, Funnel, and Pipeline. He is part of NASSCOM’s special interest group on Sales & Marketing. He also acts as an advisor to growth-stage companies to build their marketing strategies.