Account Based Marketing Essentials: Steps to Define your Key Accounts

Account Based Marketing Essentials: Steps to Define your Key Accounts There is a no denying the fact that understanding your buyers helps you to sell more. The more you know about them and their needs, the easier it is to identify opportunities to sell and resell. A B2B typical setup is defined by fewer accounts, […]

How to implement an effective Account Based Marketing Strategy

How to implement an effective Account Based Marketing Strategy The concept of Account Based Marketing (ABM) emerged in the early 2000s, but it has recently attracted marketers’ attention with its effectiveness. The growth in the decision-making, team’s size and misalignment of sales and marketing efforts have led to the need for an ABM strategy in B2B in […]