Abhishek Joshi on how personalization has significantly improved the MX Player brand loyalty
![Abhishek Joshi](https://sp-ao.shortpixel.ai/client/to_auto,q_lossy,ret_img,w_800,h_353/https://researchnxt.com/wp-content/uploads/2020/05/AbhishekJoshiInterviewBanner.jpg)
In this Research NXT Interview, Abhishek Joshi, Head of Marketing & Business Partnerships at MX Player, talks about his journey of 19+ years consistently in the media