Content Marketing Done Right
Content marketing continues to have a very impactful influence on the decision to purchase a company's product or services. Marketers are increasingly using content marketing tactics, along with technology, to better engage with their buyers to educate, update, and guide them.
To understand the buzz around the growing popularity of content marketing, we at Research NXT conducted in-depth market research to compile key data points to learn the current state of content marketing in India.
Report highlights
- First of its kind Content Marketing Technology Stack for the Indian market
- 93%of Indian marketers use content marketing as an audience engagement strategy
- 37%consider social media the most effective channel to reach the target audience
- 80%of video production is outsourced by Indian marketers
- 60%of survey participants plan to implement a content marketing strategy in 2020
Insights
Evolution of Content Marketing in India
How to Combine your Social Media and Content Marketing
How Content Marketing Impacts Your SEO Strategy
Best Practices for Your 2019 Content Marketing Strategy
Content Marketing and CRM: The Keys to Boost Email Campaigns
7 Must-have Features for Content Marketing System
How to implement a killer Omni-channel marketing strategy
Experts view
Ranjit Behera on Content Marketing in a Leading FinTech Company
How to Scale Up Your Content Marketing Efforts
An Insight into RateGain's Content Marketing Strategy
How to Use Technology for an Effective Content Marketing Strategy
Content Marketing at India's Leading Asset Management Company
Importance of organizational alignment and clear content goals
Allison Munro on Creating a B2B Content Marketing Engine that Converts
Check out the launch event
The Content Marketing Report 2020 was launched at NASSCOM's flagship one-day event, NASSCOM MarTech, on 28 November 2019 at Courtyard by Marriott, Mumbai.
