Content Marketing Done Right, report launch
Launched at NASSCOM MarTech Confluence 2019, Mumbai
From the day
Watch the sessions
- RecordingResearch NXT's report launch at NASSCOM MarTech 2019
NASSCOM MarTech Confluence 2019 was focused on the future, to identify the marketing technologies that will drive businesses over the next decade. The event's theme was Beyond 2020: Marketing in the Age of Data, Intelligence, and Experience. NASSCOM MarTech brings together practitioners across diverse industries in the marketing value chain: brand agencies, digital agencies, new age technology companies, marketers, and the platforms powering the next generation of MarTech.
Research NXT teamed up with NASSCOM as the Associate Partner for this flagship one-day event on 28 November 2019 at Courtyard by Marriott, Mumbai, and launched the Content Marketing Done Right report there. The report covers the first of its kind Content Marketing Technology Stack and Maturity Model for the Indian market.
From the interviews
What the leaders said
The big challenge is to get readers to click and open the blogs and other collaterals being published. Technology allows us to understand what works and when.
Amit KapoorAssociate Director, Content Marketing, Cigniti TechnologiesRead the full interviewOur conviction in video as a content format is so much that we have dedicated an internal team to conceptualise and create relevant and topical BFSI focused video content.
Ranjit BeheraHead, Performance and Digital Marketing, BankBazaarRead the full interview
Who spoke
Santosh Abrahamon LinkedIn (opens in a new tab)CEO, Research NXT
Diptarup Chakrabortion LinkedIn (opens in a new tab)CMO, Zycus
Jay Magdanion LinkedIn (opens in a new tab)Product Lead, CleverTap
Full presentation of the event launch
Content Marketing Done Right
Trends and Best Practices Report, India 2020
- Research focus, B2B
- Format, Engagement Interviews | Virtual Event | Social Media Promotion
- Geography, India
- Timeframe of research, Jun 2019 – Nov 2019
