Corporate Gifting Trends Report: India, 2019
Report id : Rx0619 Type : Free Report Sponsor : Giftex Region : India Release Date : 30-January-2019 Pages : 20
67% Of respondents have a well-defined budget for Corporate Gifting.
37% Of respondents spend an average of INR 500-1000 per unit on Corporate Gifts.
#1 Pharma Sector is the top buyer of Corporate Gifts followed by, BFSI, TTHL & IT Sectors.
73% Of respondents consider innovation & packaging very important while buying Corporate Gifts.
68% Of Sellers list their products on online portals like Amazon and Flipkart, while only 29% of buyers are buying from online venues.
64% Of respondents consider Quality of participants as the most important factor while considering a Gifting Exhibition.
The gifting industry in India has registered a strong growth over the past decade thanks to consumer’s rising income levels and ambitions. Of the overall Industry, corporate sector enjoys the lion’s share.
It is of utmost importance for an organization to make sure they keep in touch with their customers to nurture the relationship and encourage future business. This is the reason why Corporate gifting has become an integral part of the marketing and branding efforts of many companies. Along with customers, gifting has also been a part of employee rewards and recognition programmes across many corporations in India.
Research NXT teamed up with Giftex, India’s biggest & premium corporate gifting exhibition, to study the Indian market and understand corporate gifting market’s growth and best gifting practices, and how it can have a major impact on your marketing and sales strategies.
To capture intel on the industry we connected with 350+ key players from the corporate gifting value chain which included Manufacturers / Distributors / Trader of Gifting Products and Small to Large Corporates. We asked participants on a range of topics affecting Corporate Gifting, including Budgets, Top and Innovative Gifting Products, Regulations and its impact, Online vs. Offline platforms, Gifting Exhibitions Best Practices and Challenges.
- Executive Summary
- Foreword by Giftex
- Key Takeaways
- Survey Demographics
Corporate Gifting, is it relevant today?
- Relevance & Need
- Budgets & Regulations
- Who is Buying?
Innovation in Corporate Gifting
- Latest Innovations
- Online Vs Offline
Corporate Gifting Exhibitions
- Why Exhibitions?
- Key Factors to Consider
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