MarTech : Expert's View

Industry Experts share their views on MarTech with Research NXT

“Before adopting any marketing technology it is important to genuinely understand the needs of your customers.”

Meera Iyer
Head of Marketing
Bigbasket

“Digital brilliance and digital expertise should be an integral part of hiring process. Somebody who is digitally illiterate or semi illiterate is no longer a valid candidate for sales & marketing.”

Dr. Karthik Anantharaman
CMO
BPL Medical Technologies

“Measuring of ROI should be incorporated into the marketing strategy from the day one.”

VeerChand Bothra
Chief Innovation Officer
Netcore

“It is important to get the Sales, CRM and Marketing team aligned on a marketing platform.”

Pradeep Dwivedi
CEO
Sakal Media Group

“With proliferation of digital channels, the idea is to utilize the engagement metrics and other statistics that different channels provide to continuously improve the marketing efforts.”

Amit Shah
President & Country Head
Yes Bank

“The right MarTech should be able to help us with enrichment of data to get a unified view of the customer, acquire customers & explore cross-sell and upsell opportunities.”

Abhishek K. Gupta
Sr. Vice President  & Head of Marketing
Edelweiss Group

“Payment automation is a beautiful thing that has happened to every industry.”

Binu George
EVP
Asianet Cable Service

“E-Commerce & Digital marketing are the biggest innovations helping brands to go Global.”

Harkirat Singh
MD
Woodland

“All your service systems, social media and marketing campaigns should be connected to one single system to get Unified Customer View.”

Prasad Pimple
AVP – Marketing
HDFC Life

“By enabling a personalized and individualized engagement, we help marketers with increased Customer Lifetime Value (CLV).”

Kalpit Jain
CEO
Netcore

MarTech: Insights

In-Depth Research & Insights on Trending MarTech Topics
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