Evolving marketing trends in OTT, the use of customer data and AI to predict & personalize engagements
Evolving marketing trends in OTT, the use of customer data and AI to predict & personalize engagements
In this Research NXT Interview, Divya Dixit, the SVP – Marketing, Analytics & Direct Revenue at ALTBalaji, talks about her journey within
Scott Brinker’s View on AI in Marketing & the future of Martech
Scott Brinker's View on AI in Marketing & the future of Martech
Scott Brinker is widely considered as the chief evangelist of Martech, who helped kick start the conversation around marketing technology. Scott created the Marketing Technology Landscape, charting
Doing Mobile Video Right with Rajesh Pantina, InMobi
Doing Mobile Video Right with Rajesh Pantina, InMobi
Rajesh Pantina, Head of Marketing, the Asia Pacific at InMobi discusses how InMobi provides not just media buying, but also value-added services and deep insights into audience behavior. We discuss the
How AI-led Personalization resulted in a 70% increase in click-through rates for the automobile platform
How AI-led Personalization resulted in a 70% increase in click-through rates for the automobile platform
Banwari Lal Sharma, CEO of India’s largest online automobile portal CarWale, talks to Research NXT about his journey, from a software engineer to
Avnish Anand on why personalization has become critical now and post Covid-19 for businesses
Avnish Anand on why personalization has become critical now and post Covid-19 for businesses
In this Research NXT Interview, Avnish Anand, the Co-Founder and Online Head at CaratLane, talks about his journey being the owner of digital product management in
Sweta Aggarwall on SBI’s mobile-first and customer-centric approach
Sweta Aggarwall on SBI's mobile-first and customer-centric approach
In this Research NXT Interview, Sweta Aggarwall, the Chief Marketing Officer at State Bank of India, takes us through her journey towards becoming a marketer. She shares her enriching experience while working
Abhishek Joshi on how personalization has significantly improved the MX Player brand loyalty
Abhishek Joshi on how personalization has significantly improved the MX Player brand loyalty
In this Research NXT Interview, Abhishek Joshi, Head of Marketing & Business Partnerships at MX Player, talks about his journey of 19+ years consistently in the media
Ritesh Ghosal on Croma’s customer-centric initiatives & their start small, scale fast approach
Ritesh Ghosal on Croma's customer-centric initiatives & their start small, scale fast approach
In this Research NXT Interview, Ritesh Ghosal, the Chief of Marketing and Insights – Infiniti Retail Limited, Croma (A TATA Enterprise), talks about his journey across top
Ritesh Bhatnagar on building a secure online community with AI & ML
Ritesh Bhatnagar on building a secure online community with AI & ML
In this Research NXT Interview, Ritesh Bhatnagar, the Chief Marketing Officer at U2opia Mobile/WOO and Business Head Content and Ad-Tech platform talks about his journey from being an
Shwetha Iyer on leveraging AI to drive Innovation at ZEE5
Shwetha Iyer on leveraging AI to drive Innovation at ZEE5
In this Research NXT Interview, Shwetha Iyer, the Head of Marketing at ZEE5, talks about her journey with marketing technology from being a provider to an actual user of it.
