Patient Acquisition and Engagement: A Deep Dive into Digital Marketing Strategies in Healthcare

Patient Acquisition and Engagement: A Deep Dive into Digital Marketing Strategies in Healthcare

In this interview with Research NXT, Jyoti Khichar, Senior Manager of Digital Marketing at CK Birla Hospital, delves into the hospital’s digital marketing strategies, with a focus

Balancing Creativity and Automation: Insights into Effective Marketing Strategies and Trends

Balancing Creativity and Automation: Insights into Effective Marketing Strategies and Trends

In this interview, Abhishek Fodikar, Marketing Specialist at Research NXT, provides insights into his journey in the field of marketing, his approach to automation, and his perspectives on current

Personalisation Beyond the Basics: How Kotak Life Engages Customers

Personalisation Beyond the Basics: How Kotak Life Engages Customers

In this interview, Prasad Pimple, Executive Vice President & Head of Digital Business Unit at Kotak Life, highlights his professional journey and strategies as a digital marketing leader at Kotak Life,

Transforming Email Marketing and Driving Innovation with Zoho Campaigns’ Lead Marketer

Transforming Email Marketing and Driving Innovation with Zoho Campaigns’ Lead Marketer

In this interview, Vipasha Sinha, Lead Product Marketer at Zoho, offers a fascinating glimpse into her professional journey, highlighting the transition from journalism to product marketing and their insights

From Traditional Marketing to Automation: Navigating Digital Strategies in the Financial Sector

From Traditional Marketing to Automation: Navigating Digital Strategies in the Financial Sector

In this interview with Research NXT, Anand Mohan, Marketing Manager at Laxmi India Finance, offers insights into his professional journey, highlighting how personal experiences shaped a career in

Driving B2B Marketing with Data, Automation, and Thought Leadership

Driving B2B Marketing with Data, Automation, and Thought Leadership

In this interview with Research NXT, Ojas Kulkarni, Global Chief Marketing Officer at Cedar Consulting, shares insights on his career journey, emphasising customer-centric and data-driven marketing and being able to implement

Leveraging Automation: Transforming Digital Marketing Strategies in Higher Education

Leveraging Automation: Transforming Digital Marketing Strategies in Higher Education

In this interview with Research NXT, Dr. Sunil Barsaiyan, Associate Director – Digital Marketing at Amity University, shares his journey from an Account Executive at a startup to becoming the Associate

Mastering E-commerce: Strategies for Personalisation, Automation, and Customer Loyalty in a Competitive Landscape

Mastering E-commerce: Strategies for Personalisation, Automation, and Customer Loyalty in a Competitive Landscape

This interview by Research NXT with Megha Agarwal, Marketing Manager at ShopClues, provides insights into her career journey and her approach to e-commerce marketing. Starting as a

How accurate attribution of channels is crucial for determining campaign budgets and effectively reaching customers

How accurate attribution of channels is crucial for determining campaign budgets and effectively reaching customers

In this Research NXT Interview, Rahul Poojari, Senior Marketing Manager at Tata AIG, discusses his journey within the organisation, the opportunities to understand customer pain

Real Estate Digital Marketing: Balancing AI, Personalization, and Customer Trust

Real Estate Digital Marketing: Balancing Al, Personalization, and Customer Trust

In this interview with Research NXT, Vinod Dangi, Head of Digital Marketing at SOBHA Limited, talks about his professional journey, and discusses campaign management and marketing automation strategies in the