Navigating SaaS Marketing: Strategies for Differentiation and Data-Driven Success
Navigating SaaS Marketing: Strategies for Differentiation and Data-Driven Success
In this interview, Rohit Srivastav, Head of Marketing at FleetPanda, explores his journey from martech and B2B SaaS roles to leading strategic marketing functions in diverse SaaS environments. The discussion covers
Digital Transformation in Higher Education: Automation, Campaign Performance, and Student Engagement Insights
Digital Transformation in Higher Education: Automation, Campaign Performance, and Student Engagement Insights
In this interview with Research NXT, Praveen Kumar, Senior Manager of Marketing & Digital Strategy at IILM University, discusses their journey in digital marketing, the role of automation
Leveraging Automation: Transforming Digital Marketing Strategies in Higher Education
Leveraging Automation: Transforming Digital Marketing Strategies in Higher Education
In this interview with Research NXT, Dr. Sunil Barsaiyan, Associate Director – Digital Marketing at Amity University, shares his journey from an Account Executive at a startup to becoming the Associate
Mastering B2B Digital Campaigns: Insights on Email Marketing, Audience Segmentation, and Cross-Channel Integration from The Indian Express
Mastering B2B Digital Campaigns: Insights on Email Marketing, Audience Segmentation, and Cross-Channel Integration from The Indian Express
In this interview with Research NXT, Lijo Mathew, Deputy manager of Online Campaigns at The Indian Express, discusses his journey in marketing with
Mastering E-commerce: Strategies for Personalisation, Automation, and Customer Loyalty in a Competitive Landscape
Mastering E-commerce: Strategies for Personalisation, Automation, and Customer Loyalty in a Competitive Landscape
This interview by Research NXT with Megha Agarwal, Marketing Manager at ShopClues, provides insights into her career journey and her approach to e-commerce marketing. Starting as a
How accurate attribution of channels is crucial for determining campaign budgets and effectively reaching customers
How accurate attribution of channels is crucial for determining campaign budgets and effectively reaching customers
In this Research NXT Interview, Rahul Poojari, Senior Marketing Manager at Tata AIG, discusses his journey within the organisation, the opportunities to understand customer pain
Campaign Management and Automation in 2024: Insights from Naresh Kumar and Santosh Abraham
"Marketing automation is not just a tool for efficiency but a driver of business success."
In this Research NXT Interview, Naresh Kumar, Member Leadership Staff at Zoho, discusses his journey within the organization, the opportunities with one-stop solutions, and the
Real Estate Digital Marketing: Balancing AI, Personalization, and Customer Trust
Real Estate Digital Marketing: Balancing Al, Personalization, and Customer Trust
In this interview with Research NXT, Vinod Dangi, Head of Digital Marketing at SOBHA Limited, talks about his professional journey, and discusses campaign management and marketing automation strategies in the
Crafting Authentic Digital Strategies in Higher Education: Insights from Ashoka University’s Marketing Leader
Crafting Authentic Digital Strategies in Higher Education: Insights from Ashoka University’s Marketing Leader
In this interview with Research NXT, Anju Singh, Deputy Manager of Digital & Social Media Marketing at Ashoka University, shares her professional journey, which honed her adaptability
Mastering Digital Marketing Integration: Strategies for Consistency, Real-Time Optimisation, and Personalisation
Mastering Digital Marketing Integration: Strategies for Consistency, Real-Time Optimisation, and Personalisation
In this interview with Research NXT, Amitesh Baranwal, Digital Marketing Manager at SK Finance Ltd, discusses his journey in digital marketing, starting from his initial role to his current
