Personalisation Beyond the Basics: How Kotak Life Engages Customers

Personalisation Beyond the Basics: How Kotak Life Engages Customers

In this interview, Prasad Pimple, Executive Vice President & Head of Digital Business Unit at Kotak Life, highlights his professional journey and strategies as a digital marketing leader at Kotak Life,

Optimising CRM and Marketing Automation for Effective Lead Generation and Engagement

Optimising CRM and Marketing Automation for Effective Lead Generation and Engagement

In this interview with Research NXT, Rohit Ladsaria, Software Product Manager at ACS Infotech, discusses his professional journey from running a packaging business to his current role in software

Cracking the Code of Demand Generation with HackerRank’s Senior Manager

Cracking the Code of Demand Generation with HackerRank’s Senior Manager

This interview by Research NXT highlights the professional journey and demand generation expertise of HackerRank’s Senior Manager of Demand Generation, Ridhi Malhotra. With extensive experience across industries, she delves into

Transforming Email Marketing and Driving Innovation with Zoho Campaigns’ Lead Marketer

Transforming Email Marketing and Driving Innovation with Zoho Campaigns’ Lead Marketer

In this interview, Vipasha Sinha, Lead Product Marketer at Zoho, offers a fascinating glimpse into her professional journey, highlighting the transition from journalism to product marketing and their insights

Revolutionising Insurance Marketing: Automation, Personalisation, and Data-Driven Strategies at PolicyBoss

Revolutionising Insurance Marketing: Automation, Personalisation, and Data-Driven Strategies at PolicyBoss

In this interview, Varun Kaushik, Executive Vice President and Head of Marketing at PolicyBoss.com (Landmark Insurance Brokers), shares his journey of transforming PolicyBoss from a traditional insurance broker to a

From Traditional Marketing to Automation: Navigating Digital Strategies in the Financial Sector

From Traditional Marketing to Automation: Navigating Digital Strategies in the Financial Sector

In this interview with Research NXT, Anand Mohan, Marketing Manager at Laxmi India Finance, offers insights into his professional journey, highlighting how personal experiences shaped a career in

Navigating SaaS Marketing: Strategies for Differentiation and Data-Driven Success

Navigating SaaS Marketing: Strategies for Differentiation and Data-Driven Success

In this interview, Rohit Srivastav, Head of Marketing at FleetPanda, explores his journey from martech and B2B SaaS roles to leading strategic marketing functions in diverse SaaS environments. The discussion covers

Digital Transformation in Higher Education: Automation, Campaign Performance, and Student Engagement Insights

Digital Transformation in Higher Education: Automation, Campaign Performance, and Student Engagement Insights

In this interview with Research NXT, Praveen Kumar, Senior Manager of Marketing & Digital Strategy at IILM University, discusses their journey in digital marketing, the role of automation

Mastering Digital Marketing Integration: Strategies for Consistency, Real-Time Optimisation, and Personalisation

Mastering Digital Marketing Integration: Strategies for Consistency, Real-Time Optimisation, and Personalisation

In this interview with Research NXT, Amitesh Baranwal, Digital Marketing Manager at SK Finance Ltd, discusses his journey in digital marketing, starting from his initial role to his current

Marketing automation is not just a tool for efficiency but a driver of business success

"Marketing automation is not just a tool for efficiency but a driver of business success"

In this Research NXT Interview, Naresh Kumar, Member Leadership Staff at Zoho, discusses his journey within the organization, the opportunities with one-stop solutions, and the