Personalisation Beyond the Basics: How Kotak Life Engages Customers

Personalisation Beyond the Basics: How Kotak Life Engages Customers

In this interview, Prasad Pimple, Executive Vice President & Head of Digital Business Unit at Kotak Life, highlights his professional journey and strategies as a digital marketing leader at Kotak Life,

Cracking the Code of Demand Generation with HackerRank’s Senior Manager

Cracking the Code of Demand Generation with HackerRank’s Senior Manager

This interview by Research NXT highlights the professional journey and demand generation expertise of HackerRank’s Senior Manager of Demand Generation, Ridhi Malhotra. With extensive experience across industries, she delves into

Driving B2B Marketing with Data, Automation, and Thought Leadership

Driving B2B Marketing with Data, Automation, and Thought Leadership

In this interview with Research NXT, Ojas Kulkarni, Global Chief Marketing Officer at Cedar Consulting, shares insights on his career journey, emphasising customer-centric and data-driven marketing and being able to implement

Navigating SaaS Marketing: Strategies for Differentiation and Data-Driven Success

Navigating SaaS Marketing: Strategies for Differentiation and Data-Driven Success

In this interview, Rohit Srivastav, Head of Marketing at FleetPanda, explores his journey from martech and B2B SaaS roles to leading strategic marketing functions in diverse SaaS environments. The discussion covers

Leveraging Automation: Transforming Digital Marketing Strategies in Higher Education

Leveraging Automation: Transforming Digital Marketing Strategies in Higher Education

In this interview with Research NXT, Dr. Sunil Barsaiyan, Associate Director – Digital Marketing at Amity University, shares his journey from an Account Executive at a startup to becoming the Associate

Mastering Digital Marketing Integration: Strategies for Consistency, Real-Time Optimisation, and Personalisation

Mastering Digital Marketing Integration: Strategies for Consistency, Real-Time Optimisation, and Personalisation

In this interview with Research NXT, Amitesh Baranwal, Digital Marketing Manager at SK Finance Ltd, discusses his journey in digital marketing, starting from his initial role to his current