How ShemarooME is carving its identity in the crowded OTT space
How ShemarooME is carving its identity in the crowded OTT space
Rahul Mishra, Head of Marketing & Communications at ShemarooME part of Shemaroo Entertainment, speaks to Research NXT about marketing in the OTT streaming media space. We discussed the
Evolving marketing trends in OTT, the use of customer data and AI to predict & personalize engagements
Evolving marketing trends in OTT, the use of customer data and AI to predict & personalize engagements
In this Research NXT Interview, Divya Dixit, the SVP – Marketing, Analytics & Direct Revenue at ALTBalaji, talks about her journey within
Abhishek Joshi on how personalization has significantly improved the MX Player brand loyalty
Abhishek Joshi on how personalization has significantly improved the MX Player brand loyalty
In this Research NXT Interview, Abhishek Joshi, Head of Marketing & Business Partnerships at MX Player, talks about his journey of 19+ years consistently in the media
Shwetha Iyer on leveraging AI to drive Innovation at ZEE5
Shwetha Iyer on leveraging AI to drive Innovation at ZEE5
In this Research NXT Interview, Shwetha Iyer, the Head of Marketing at ZEE5, talks about her journey with marketing technology from being a provider to an actual user of it.
