How accurate attribution of channels is crucial for determining campaign budgets and effectively reaching customers
How accurate attribution of channels is crucial for determining campaign budgets and effectively reaching customers
In this Research NXT Interview, Rahul Poojari, Senior Marketing Manager at Tata AIG, discusses his journey within the organisation, the opportunities to understand customer pain
Campaign Management and Automation in 2024: Insights from Naresh Kumar and Santosh Abraham
"Marketing automation is not just a tool for efficiency but a driver of business success."
In this Research NXT Interview, Naresh Kumar, Member Leadership Staff at Zoho, discusses his journey within the organization, the opportunities with one-stop solutions, and the
Real Estate Digital Marketing: Balancing AI, Personalization, and Customer Trust
Real Estate Digital Marketing: Balancing Al, Personalization, and Customer Trust
In this interview with Research NXT, Vinod Dangi, Head of Digital Marketing at SOBHA Limited, talks about his professional journey, and discusses campaign management and marketing automation strategies in the
Crafting Authentic Digital Strategies in Higher Education: Insights from Ashoka University’s Marketing Leader
Crafting Authentic Digital Strategies in Higher Education: Insights from Ashoka University’s Marketing Leader
In this interview with Research NXT, Anju Singh, Deputy Manager of Digital & Social Media Marketing at Ashoka University, shares her professional journey, which honed her adaptability
State of Unified Customer Experience in Qatar 2024
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Mastering Digital Marketing Integration: Strategies for Consistency, Real-Time Optimisation, and Personalisation
Mastering Digital Marketing Integration: Strategies for Consistency, Real-Time Optimisation, and Personalisation
In this interview with Research NXT, Amitesh Baranwal, Digital Marketing Manager at SK Finance Ltd, discusses his journey in digital marketing, starting from his initial role to his current
Automate, Target, Win in 2024: How Marketing Automation Supercharges Your Campaigns
Campaign management in 2024 is a thrilling tightrope walk between creativity and data-driven precision. We all know the fundamental principles: target audience, omnichannel execution, and thorough measurement. But what separates a good campaign from a game-changer?
Social media, streaming services,
Marketing automation is not just a tool for efficiency but a driver of business success
"Marketing automation is not just a tool for efficiency but a driver of business success"
In this Research NXT Interview, Naresh Kumar, Member Leadership Staff at Zoho, discusses his journey within the organization, the opportunities with one-stop solutions, and the
Automation & Campaign Management
Explore current campaign management nuances and opportunities tailored to Indian market dynamics
The “Automation and Campaign Management Handbook for Functional Experts” is a comprehensive guide designed to empower businesses to streamline their marketing campaigns.
Created for the Indian
The State of Marketing Automation and Campaign Management Survey 2024
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