State of Consumer Engagement, GCC 2019
New-age consumers are evolving from being informed and aware buyers to being designers and creators of their user journeys. This massive shift is underway owing to consumers' access to sophisticated digital technologies and on-demand data on products, services, brands, markets, and trends, for both the present and the predicted future.
Brands, which until now have controlled engagements and experiences based on consumer behaviours, must acknowledge the changing buying landscape and incorporate innovative marketing technologies to deliver on the evolving customer expectations.
Report highlights
- 83%of consumers in the GCC region choose email as their preferred channel for brand engagement
- 83%of consumers in the GCC region use their mobile phones to consume content
- 53%of consumers in the GCC region love to receive informational content
- 43%of consumers engage most with brand communication on their mobile phones during late evening
- 55%of marketers in the GCC region say that scattered user engagement strategies and the lack of technology are the top challenges for driving effective consumer engagement
- Research focus
- B2C
- Technology
- Digital consumer engagement
- Geography
- GCC
- Timeframe of research
- August 2019 to September 2019
Client success story
WebEngage commissioned this study to understand consumer engagement across the GCC region. The full case study covers what the research delivered.
