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Corporate Gifting Trends Report: India, 2019

Cover of the Corporate Gifting Trends Report: India, 2019 on a tablet

The gifting industry in India has registered strong growth over the past decade, thanks to consumers' rising income levels and ambitions. Of the overall industry, the corporate sector enjoys the lion's share.

It is of utmost importance for an organisation to make sure they keep in touch with their customers, to nurture the relationship and encourage future business. This is the reason why corporate gifting has become an integral part of the marketing and branding efforts of many companies. Along with customers, gifting has also been part of employee rewards and recognition programmes across many corporations in India.

Report highlights

  • Pharma is the top buyer of corporate gifts, followed by BFSI, TTHL and IT
  • 67%of respondents have a well-defined budget for corporate gifting
  • 37%of respondents spend an average of INR 500 to 1,000 per unit on corporate gifts
  • 73%of respondents consider innovation and packaging very important while buying corporate gifts
  • 68%of sellers list their products on online portals like Amazon and Flipkart, while only 29% of buyers buy from online venues
  • 64%of respondents consider quality of participants the most important factor when considering a gifting exhibition