NASSCOM MarTECH Confluence 2017
Re-imagining CX with Intelligent Marketing Technology, Mumbai
NASSCOM MarTech Confluence 2017 provided a unique forum for marketing technologists, marketers and digital leaders to come together and explore the exciting potential of newer technologies for intelligent marketing. The confluence, with the theme Re-imagining CX with Intelligent Marketing Technology, provided a balance between the visionary and the practical, exploring what is here today and what is coming tomorrow. It was all about re-imagining customer experience with intelligent marketing.
Research NXT was excited to be part of NASSCOM MarTech Confluence 2017 as its Ecosystem Partner. NASSCOM's flagship one-day event was held on 31 August 2017 at ITC Grand, Lower Parel, Mumbai.
Post the confluence, participants were in a position to:
- Go back to their teams with ideas for intelligent marketing solutions that can be implemented now. Speakers separated the hype from reality and zeroed in on what is possible today within installed marketing stacks.
- Gain knowledge about new technologies and practices that are on the frontier of modern marketing. Speakers shared early successes and failures that show what it takes to put intelligent marketing tools to work.
- Play a leadership role in helping their organisations craft their roadmap for intelligent marketing, including technology investments and skills development.
- Drawing the technology landscape for intelligent marketing. In-depth understanding of machine learning, bots, automated content generation, neural machine translation and others.
- Separating artificial intelligence hype from reality. Are we really using the technologies with practical results?
- Filling the intelligent marketer's toolbox. Competencies and capabilities required for leveraging intelligent marketing technologies.
- Working with partners to create competitive advantage. Advancing intelligent marketing by partnering with the right agencies and integrators to outpace the competition.