State of Brand Engagement Survey, GCC 2019
The new-age consumers have evolved from being informed and aware to designers and creators of their user journeys for connecting with their favorite brands. This massive shift that is already underway is often attributed to consumers having access to sophisticated digital capabilities and on-demand data on products, services, brands, and, markets.
Brands, until now, that controlled engagements and experiences based on consumer behaviors are acknowledging the transformation and have started incorporating tech enablement to innovate brand experiences. The B2C marketers are working hard behind the scenes to deliver on their evolving consumer expectations.
So, how do the new-age consumers in the GCC region prefer to engage with their favorite brands? What would it take marketers to serve hyper-personalized and relevant engagement that consumers wouldn’t be able to ignore?
Let’s find answers to these and more with this survey.