The “Automation and Campaign Management Handbook for Functional Experts” is a comprehensive guide designed to empower businesses to streamline their marketing campaigns.
Created for the Indian market, this handbook is based on insights from 150+ survey responses and 20 expert interviews. Sponsored by Zoho Campaigns & Marketing Automation and enriched with secondary research, it offers actionable strategies and real-world use cases to overcome marketing challenges like fragmented data, multi-channel execution, and ROI optimisation.
The “Automation and Campaign Management Handbook for Functional Experts” is a comprehensive guide designed to empower businesses to streamline their marketing campaigns.
Created for the Indian market, this handbook is based on insights from 150+ survey responses and 20 expert interviews. Sponsored by Zoho Campaigns & Marketing Automation and enriched with secondary research, it offers actionable strategies and real-world use cases to overcome marketing challenges like fragmented data, multi-channel execution, and ROI optimisation.
What to expect from the report ?
Solutions
Explore functional challenges and solutions for multi-channel campaign management
Performance
Justify your budget through critical performance metrics analysis
Guidelines
Learn industry-specific marketing campaign management best practices
Quick Reads for Campaign Management
Insights Shared by Functional Leaders
Personalisation and Customer Engagement
Marketing Automation and CRM
Data-Driven Marketing and Analytics
Content Strategy and Campaign Management
Research Sponsor
Research Partner
