What you should know before evaluating Marketing Automation
In this discussion with Santosh Abraham, Lead Analyst at Research NXT, Anil explained the importance of the marketing automation platforms and things that a marketer should consider while evaluating MAS for the organization. During the interview following topics were discussed –
- Evolution of Digital Marketing
- How tech ready are the companies in India for MAS implementation
- Checklist before evaluating MAS
- MAS pricing models
A people’s person and a true go-getter, Anil Menghani comes with an experience of over two decades in the sales gamut across industry verticals.
With his versatile personality, strong people management and sales skills, he drives the sales growth at Netcore, being responsible for the overall business, including Digital Marketing & Enterprise Communication. His international exposure allows him to guide & support the International Business team to diversify into newer territories.
Before joining Netcore, he has worked with XIUS, a leading provider of mobile solutions & infrastructure for the International markets. Prior to XIUS, Anil was working with GTL Ltd. where he got the opportunity to roll out a new business vertical in the BFSI & Infra domain. Anil has worked in leadership roles for organizations like D-Link & YOU Telecom along with his professional stints at Sify, Siemens and CMC.
About Research NXT
Research NXT is an innovative market research company covering in-depth research and insights on trending Enterprise Technology.
About Report Sponsor
Netcore is India’s leading Marketing Technology company offering a full-stack, omni-channel, marketing automation solution consisting of engagement platform (customer journey builder, unified view, cross-channel automation, analytics), channels of communications (email, sms, voice, social, web, app) and consultative services to enable marketers deliver exceptional 1:1 customer experiences. To know more, visit netcore.in
