ABM Best Practices Report: India, 2018

Report id        : Rx0618
Type             : Free 
Report Sponsor   : InsideView Technologies
Region           : India
Release Date     : 08-June-2018
Pages            : 46

62% of Survey participants have already implemented ABM in their marketing strategy.
50% of those who have not implemented ABM, intend to do it next year.
83% find ABM to be Extremely or Somewhat effective.
51% of the respondents optimized their marketing programs for target accounts with ABM.
65% of participants use CRM as part of the ABM Tech Stack.
84% thinks building key account map is one of the most important elements for an efficient ABM strategy.
44% respondents said, to align sales and marketing; both should be collaborated to build a Healthy Pipeline.

Research NXT teamed up with InsideView, a targeting intelligence platform, to study the Indian market and understand ABM’s growth and best practices, and how it can have a major impact on your business. In this report, we identified what you need to know to make the most of ABM efforts, and where you can find further opportunities for competitive advantage.

This research was conducted over two months during which we connected with more than 100 Indian B2B marketing leaders, to discuss their views on ABM. This Comprehensive guide details the concept of ABM to simplify the process of its implementation.

1. Introduction
1.1. Executive Summary
1.2. Foreword by InsideView
1.3. Key Takeaways
1.4. Research Methodology

2. The Need & Indian Scenario
2.1. What is Account Based Marketing (ABM)?
2.2. Evolution of ABM
2.3. Why do you Need ABM?
2.4. ABM Adoption Trends
2.5. Case Study –Sales & Marketing Alignment

3. Benefits & Challenges
3.1. Challenges that ABM can Solve
3.2. Top Benefits of ABM
3.3. Top ABM Challenge
3.4. Case Study – ABM Benefits & Challenges

4. Key Elements & ABM Tech Stack
4.1. ABM Key Elements
4.2. ABM Tech Stack
4.3. B2B MarTech Stack & GTM Maturity Model
4.4. Case Study – Leverage technology for ABM

5. ABM Best Practices & Trends
5.1. ABM Checklist
5.2. Case Study – ABM Best Practices
5.3. The ABM Alchemy: Top Five Trends
5.4. Credits & Disclaimer