1. Introduction
1.1. Executive Summary
1.2. Foreword by InsideView
1.3. Key Takeaways
1.4. Research Methodology
2. The Need & Indian Scenario
2.1. What is Account Based Marketing (ABM)?
2.2. Evolution of ABM
2.3. Why do you Need ABM?
2.4. ABM Adoption Trends
2.5. Case Study –Sales & Marketing Alignment
3. Benefits & Challenges
3.1. Challenges that ABM can Solve
3.2. Top Benefits of ABM
3.3. Top ABM Challenge
3.4. Case Study – ABM Benefits & Challenges
4. Key Elements & ABM Tech Stack
4.1. ABM Key Elements
4.2. ABM Tech Stack
4.3. B2B MarTech Stack & GTM Maturity Model
4.4. Case Study – Leverage technology for ABM
5. ABM Best Practices & Trends
5.1. ABM Checklist
5.2. Case Study – ABM Best Practices
5.3. The ABM Alchemy: Top Five Trends
5.4. Credits & Disclaimer