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WebEngage, thought leadership content

Event promotion through contextual noise and market engagement.

Avlesh Singh, Co-founder and CEO of WebEngage, on the State of Consumer Engagement Report, GCC 2019

WebEngage is a full-stack marketing automation suite that drives growth for consumer businesses by enabling them to engage users via multiple channels like push, in-app, SMS, on-site notifications, web push, and email. The platform's analytical capabilities also make it possible for businesses to get a 360 degree view of their users, product and campaigns, and to compare the impact of each channel of engagement.

Key deliverables

200+Surveys
6Marketing leader interviews
200+Targeted downloads, and ongoing

In their words

  • Analytics tracking is the key to understanding customer behaviour and engagement.
    Shahin RiazLead eCommerce Product Owner, eXtra (United Electronics Co.)
  • Multichannel customer engagement that is frictionless is the way forward for GCC marketers.
    Devam SaxenaGroup CRM Lead, eCommerce, M. H. Alshaya Co.
Cover of the State of Consumer Engagement, GCC 2019 report, in print and on a tablet

State of Consumer Engagement, GCC 2019

Research focus
B2C
Technology
Digital consumer engagement
Geography
GCC
Timeframe of research
August 2019 to September 2019